Understanding a typical buyer on Comparison Shopping site

These are the basic qualities of a typical shopper on the comparison shopping site

Price Sensitive

The average customer on the Comparison Shopping site is a price sensitive customer; typically looking for the best price he can get the product for

Ratings are a confidence booster

Once the product is finalized, one would obviously look for the Store ratings to see if the product he is buying will be delivered as promised.

Store ratings are as important as the Price. So always “Under promise and over deliver”

They are out there to compare the price

Most of the times, we notice they often come to a Comparison Shopping site to have an understanding of the product and know the approximate price of the product, which they want to buy. So appearing very high on the listings also will not help much as we end up taking a lot of clicks from people who just want to compare the costs and go and buy it offline.

Ships faster

After the price and store ratings, the “shipping lead time” makes a lot of difference. So whoever promises to ship the product faster gets the sale.

“Price attracts the potential customer to your listing and good ratings and faster shipping coverts them in to a buyer”