Amazon and Ebay

Apart from Comparison-shopping engines the other most popular option to advertise the products is on market places like eBay and Amazon. These are the two most famous channels for advertising and gaining visibility to your products. eBay and Amazon are among the top ten most traffic generating sites in united states by this it is clear as to how important these channels are as a source of advertising.

How are they different from Comparison shopping engines?

• On comparison-shopping engines one clicks and lands on your website. So the transaction takes place on your website but on eBay/ Amazon the transition happens on eBay/amazon
• Comparison-shopping engines charge per click (CPC) where as Market places charge per transaction.
• On comparison-shopping engines, a small and smart adcopies is all that matters to attract the buyer to your site but on Market place we need to list all the information.( shipping policy , return policy, payment options etc.)
• On eBay/Amazon the buyer never lands on our site. The entire process happens on their site.

Advantage of listing on eBay/Amazon.

• Most popular and highest traffic generating sites so very good visibility for your products.
• They only charge per conversion so our cost of advertising will be less when compared to comparison-shopping engines.

Disadvantages of listing on ebay/Amazon.

• As the transaction happens on their channels the entire information needs to be transferred on to eBay/Amazon.
• Highly sensitive to customer feedback. So one needs to be on their toes to make sure that things are going smooth on eBay/Amazon.
• Setting up the account and getting started on Amazon/eBay is little tedious than setting up an account on comparison-shopping engines.

Having said all these one cannot afford to not list on eBay and Amazon. The is where the world goes for shopping online. So in the next few post I will clear document launching and building these channels to perfection.